Earlier this week we had a lecture concerning agencies and
how they work. I discovered that agencies can work in two different ways, the
first is a graphic design agency. They work by employing designers to work for
them. If the agency works with illustrators then it is more likely to try and
represent them and their style but sometimes they work in the house style. In
the case of using their one style then the illustrator is probably freelance
and being represented by an agency. This can be a very good thing for an
illustrator as it is a bit of extra work and promotion.
Last week we also went on a trip to Newcastle, the city is
fairly local and a good place for artists. When we were there our course thought
it would be a good idea to visit some actual agencies. The first one we went to
see was El Roboto. They do a lot of print work and graphic design. I didn’t get
much of a chance to talk with the designers but it was still an interesting
trip. It was good to see what an agency looks like and get idea of how it
works. The second agency we visited was Dirty Hands Co. agency it was good to
have a look round but this time we received a talk from the designers. They told
us about how they work in the industry and how they handled jobs. They get all
sorts of different work from designing the interia of bars to small illustrations.
They mentioned how they have to work on a tight time table. For some jobs they
only have a couple of hours to complete the final result. This was interesting
but I think I would panic in that situation. I found the trip to be an eye opener
to how agencies function.
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| Example of work from El Roboto |
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| Example of work by Dirty Hands Co. |
I think agencies are very interesting places but have a very
intense work load. I’m not sure if I would want to work in an agency in the
future. It would be a good experience but probably stressful. I find some other
agencies to be very interesting however. Nobrow is one of the best agencies for
illustrators because it represents their styles. The illustrators there are allowed
to do their own thing, which shows a wide range of creativity. Nobrow has gained
a huge amount of followers due to its fun and different way of working.
Links to look at
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