For this week’s professional study’s we talked about the
consumer. The consumer is an important part of any form of creative industry. In
the chain of people that are involved with a product the consumer will always
be last. The product is aimed at an audience of consumers with the hope of a
purchase. Now with the huge boom of the internet and social media aiming a
product at its intended buyer is a lot easier and directed. For example if I
look at a book about animals then there is a good chance that I will have web
ads showing similar products.
As I want to be an illustrator I thought it would be good to
look at how the consumer effects the children’s book industry. The usual chain
of work in the children’s book industry starts with the writer. After the story
has been completed then an illustrator will be hired, sometimes the illustrator
will have also written the book. When the book is illustrated then it is passed
on to the Agent and Publisher. When the book is published it is then sold to the
consumer. In the case of books for small children like picture books they are
not aimed at the child but the intended buyer is the child’s parents. This means
the book has to look appealing to the parents. Ways of doing this include
making interesting illustrations, characters and also making it seem suitable
four young children. Another appealing factor is making the book have
educational elements or a moral underlining. This can include trying to teach
the child to understand and read different words or telling them what a bad
thing is. Or it might just be a bit of fun. The well know children’s book “The
Gruffalo” by Julia Donaldson has elements of all these things. The book was illustrated
by Axel Scheffler and has a really fun style. It has words which the child can read.
It also has interesting characters and an interesting plot for the child to
understand.
A great way of understanding a consumer is to work out what
type you are. What would I buy? and how much will I spend? are good questions to
ask yourself. If you want to create something that you like then there you have
an understanding of the people who also like those things. I like fantasy and
monsters. I’m a PC gamer and I also take an interest in the natural world. Just
some of the things like D&D, Diablo, Warhammer 40k and The Godzilla moves. I also have
to consider that I’m a student and I have no job. I won’t spent a lot of money when
I don’t need to. A lot of the things I’m
interested in (often games) have advertisements on YouTube and other similar
sites. I suspect this is because they know that their consumers are often
young adults and will be using these sites a lot.
It’s important to understand the consumer because it could affect
how well you do in the creative world. You might end up catering to an entirely
different type of consumer than yourself.